Under Armour Shoes. In 1996, a former Division I football player created Under Armour. Under Armour clothing is made of a high-tech fabric blend designed to wick sweat and moisture away from an athlete's skin, making them cooler, lighter and more efficient. In 2006 Under Armour developed a footwear line and continues to expand the Under Armour Shoe offerings each year. Choose from men's and women's running shoes, training shoes, baseball shoes, football shoes and even kid's athletic shoes. Try a pair of Under Armour Shoes and experience the innovation and comfort of Under Armour.