ASICS makes athletic shoes that consistently earn high marks for comfort, durability and athletic performance. That's no surprise, given the company's rich heritage and history of innovation. ASICS is an acronym for "Anima Sana In Corpore Sano," a Latin phrase that means "A Sound Mind in a Sound Body." That sound mind, sound body philosophy began with its founder Kihachiro Onitsuka, who developed the company's first sports shoes for basketball leagues in his hometown of Kobe, Japan.
That core philosophy continues today in every running, volleyball, tennis and wrestling shoe that ASICS produces. The Onitsuka Tiger spirit propels the brand forward with cutting-edge technologies that consistently exceed expectations.
ASICS Running Shoes for Every Foot Type
The ASICS brand has a lot to offer in running footwear. Each ASICS neutral running shoe has a unique blend of features such as innovative GEL cushioning and midsole technologies such as AMPLIFOAM, which stays durable at softer densities for consistent cushioning. Some models incorporate GUIDELINE midsole technology that uses a vertical flex groove for better gait efficiency and a natural, consistent stride.
Runners with high arches tend to land on the outsides of their heels with each foot strike. This is called "underpronation." When that happens, landing forces are distributed throughout the lower leg, which may cause serious injuries. That's why many ASICS styles provide critical support and stability for underpronated feet. FLYTEFOAM Blast offers first-class cushioning and energy return. Heel stabilizers are also used to counteract underpronation, along with trampoline-inspired AHAR Plus outsoles for more responsiveness and bounce.
Runners with flat feet have the opposite problem. While they also land on the outsides of their heels, their feet instead roll inward. The key with overpronation running shoes is to minimize impact weight on the inner edges of their feet. ASICS shoes for overpronated feet frequently combine GEL and FLYTEFOAM midsole technologies for targeted cushioning. Features such as an external heel counter and the Dynamic DuoMax system increase stability and support.
ASICS Distance Running Shoes
Distance runners require a lot from their shoes, and the styles of ASICS running shoes we carry more than deliver, giving distance runners the durability and support for solid performance during each run. ASICS' high-mileage training shoes usually include FLYTEFOAM Propel midsoles and GEL cushioning technologies that offer superior shock absorption and springy energy return, exactly what distance runners need to keep going.
The Best ASICS Trail Running Shoes
ASICS' reputation for world-class running shoes wasn't just earned on paved roads. The brand's trail running shoes also deliver unmatched performance on atypical terrain including wet and slick surfaces, technical trails and steep inclines.
Like their distance running and training shoes, ASICS trail running shoes incorporate a carefully chosen mix of features to support runners' goals. The brand's shock-absorbing GEL technology delivers dependable cushioning. Some models include an accommodating forefoot fit. ASICS trail running shoes also feature durable outsoles with specially designed lugs for better grip on trail surfaces.
Shoes for Every Lifestyle
Every day, you strive to meet your goals. Whether you're trying to beat your previous speed record or putting your best face forward on the job, you need shoes that deliver ultimate comfort, support and performance. At Rogan Shoes, we stock over 100 brands and more than 10,000 styles in men's and women's styles, plus kid's, toddler's and baby shoes. Shop Rogan Shoes' selection of ASICS shoes and your favorite athletic walking shoes, work boots, dress shoes and lifestyle sneaker brands.