SofftWomen's Shoes. Sofft is redefining comfort by pioneering a new category of fashion comfort footwear. With state-of-the-art comfort features including luxurious footbeds and fashionable, trend-forward designs that women truly love to wear, Sofft is giving women everything they have always wanted from their footwear. Sofft comfort and fashion since 1927. With styles including sandals and boots, shop Rogan’s Shoes for your new pair of Sofft shoes. Free Shipping - no limits to the lower 48 States.