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The New Balance 990. In the spring of 1978, New Balance gave their designers the go ahead to develop the very best running shoe they were capable of, regardless of the time or the money it cost. The rest is history. The 990 series is the perfect combination of cushioning and stability in a look that will last. For over 30 years the 990 series has shown its great performance and style. Made in extended widths! Try the 990 series at Rogan's Shoes.