At FitFlop, the goal is to create the world's most efficient dual-use fashion/fitness footwear for women. FitFlop's sandals, clogs and boots make it easier to stay in shape. Just throw them on while you're running errands, walking to work or working around the house. Most first-time FitFlop Sandal wearers report feeling their muscles working more, while the feedback from more in-shape wearers has been more toward expressing great comfort and cushion. One woman reported feeling like she'd had a 'bum-blasting' workout after a half an hour of FitFlop-shoe walking. FitFlop midsoles incorporate a patent-pending micro-wobbleboardT™ technology, to give you a workout while you walk. Developed by Darren James and Dr. David Cook at LSBU, the FitFlop's unique safely-tapered midsole places varying densities of EVA under your feet each time you step, to challenge the support and balance muscles of the foot and leg. Shop FitFlops for men and women at Rogan’s Shoes. Free shipping on orders of $50 or more.