EMU Australia was born in Geelong in the heart of Australia’s prime wool growing district which is just minutes from the world-renowned Bells Beach, on the Great Ocean Road. It was here in the 1970's that local Australian surfers invented the original ugly sheepskin boot. The EMU Australia brand emerged out of Jackson’s tannery, which was one of Australia’s largest sheepskin tanneries. Established in 1948, the family owned business employed many workers from the Geelong area, who continue to work on the same site for the EMU brand today. These employees have a wealth of knowledge that they acquired from the beginning, when sheepskin boots were first crafted in this very area. The name EMU, pronounced eem-you (Not eem-moo!) is Australia’s national bird. Emu's history is rich, it's products iconic. Emu believes in the brand, the premium products and the amazing things that their people do. From the sheep’s back to you, this is the story of what makes us EMU. So if you want original sheepskin winter boots from Australia try EMU Boots, Slippers and Shoes. Shop Emu at Rogan’s Shoes. Free shipping on orders of $50 or more.